Two icons of French industry, Alpine and BENETEAU, unite in long-term partnership aligning expertise and vision

Two iconic pillars of French industry are proud to announce a long-term partnership at international boat show, Boot Düsseldorf.

BENETEAU and Alpine, the high-end sport speciality brand and BWT Alpine Formula One Team, will collaborate on a series of projects destined to enhance each brands' dedication to innovation through design and excellence in quality. Firmly anchored by their world-beating heritage, combining over two hundred years of expertise under the famous tricolour banner, BENETEAU and Alpine are now poised to redefine the flair of luxury, sport design and drive a new generation of thrill seekers towards an ultimate style.

This co-branding partnership will provide Alpine and BENETEAU owners and distributors exclusive access to special events and offers. This partnership extends to the Alpine Cars and BENETEAU product range and will result in upcoming, limited-edition collaborations that will be announced later in the year.
Spearheaded by the Grand Prix winning BWT Alpine Formula One Team, Alpine’s motorsport DNA and automotive product plan matches with BENETEAU's ambition.

The yacht builder’s worldwide leadership and investment in a new range is aligned to propel these two icons of French industry and technological expertise on a path to reinforce their design-oriented thinking and become the reference in their respective fields.

We are thrilled to join forces with such an esteemed player in motorsports.

said Eric LeVine, BENETEAU Motor Yachts Sales Director. 

This partnership reflects our shared dynamism and desire to challenge ourselves to discover new paths towards success. Alpine represents an obvious and logical partner. There are so many parallels with our brand, such as being a reference in manufacturing top-of-the-range products, our vision of a superior customer experience and our drive to exceed market expectations.

Oliver Oakes Team Principal BWT Alpine Formula One Team Spokesperson, said:

We are hugely excited to partner with prestigious boatbuilder BENETEAU. Both BWT Alpine Formula One Team and BENETEAU are at the forefront of their performance-based industries and, combining this experience, will be able to create a series of state-of-the-art projects. Alpine’s bold goals for automotive success, both on and off-track, are reflected in BENETEAU’s innovative vision for the future and we are thrilled to begin this collaboration

Antonino Labate, VP Sales, Marketing & Customer Experience at Alpine, also commented: 

We are delighted to announce Alpine's latest collaboration with French yachting giant BENETEAU. Over and above our passion and expertise in France, we share common ambitions in terms of product development, sustainable innovation and growth. This partnership is aimed at a wide range of activities that will enable us to bring together our respective audiences and gain greater visibility internationally.

The first projects will be announced in March 2025.
 

Founded in 1955 by Jean Rédélé, Alpine has established itself with its French-style sports cars. The brand introduced the new A110 in 2018, faithful to Alpine's timeless principles of compactness, lightweight, agility and driving pleasure. 
The Alpine Business Unit was created in 2021, building on the heritage and savoir-faire of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams. The dedicated brand innovates authentic and exclusive sports cars within Renault Group. This expertise enables the brand to compete in two FIA championships: Formula 1 and the World Endurance Championship. Alpine is also present in other racing disciplines through its customer racing programme in Rally, Cup and GT4. 2024 marks a turning point in Alpine's ambitions as it inaugurates Its 100% electric "Dream Garage" with the launch of its hot hatch, the A290, followed by its first sport fastback, the A390, in 2025.

BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Formula One rookie Jack Doohan under the leadership of Team Principal Oliver Oakes and Executive Advisor Flavio Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone, Oxfordshire, in 1992 where it is still based today. Renault bought the Italian-run team in 2000 and rebranded as Alpine F1. The team has a winning legacy, having won the Formula One World Championship seven times including the Drivers’ World Championship [1994, 1995, 2005 and 2006] with Michael Schumacher and Fernando Alonso, and the Constructors’ World Championship [1995, 2005 and 2006]. The team’s most recent triumph came at the 2021 Hungarian Grand Prix, the 50th victory overall. The team finished the 2024 season strongly with two podium finishes and ended the year sixth place overall in the Constructor’s Championship.